Some names will always taste better.

The real world isn’t as great as everyone makes it seem like it is. Think about it, how much propaganda do you see daily? From what you watch on TV to what you see on the news, to billboard advertisements and to everything you see online. Everyone thinks that their product or brand is the best and through marketing, campaigns, business proposals, and great money spent, they try to sell you that idea. It’s something you hear all the time, “Go for it and take the opportunity, it’s a great company to be with.” Be smart, know what you like and stick with it because some names will always taste better than others.

In the early 2000’s MTV and other TV stations started throwing around reality shows on our TV screen such as Laguna Beach, The City, America’s Next Top Model, The Real World, Newlyweds Nick & Jessica, The Real Housewives, Kell on Earth, and more. Out of these TV shows and whose been on them, who would you rather work for - Nick Lachey, Nigel Barker, Kristen Cavallari, Kelly Cutrone, or even Lizzie Rovsek? Is it because they are on TV and have a name, that’s why you’d love to work for them? How many people on these TV shows are actually “knowledge” worthy and how many are not?

It’s something that you need to figure out on when you’re on the path to finding a job and figuring out your future. The key to this is to be smart and to start saying no - (that’s if you understand this all). How do you start by saying no and getting a better understanding of this? By doing shitty work. Understand businesses and what each business offers. For example, look at media outlets. TMZ, The Daily Front Row, and even Paper Magazine. Magazine outlets will give you experience for working with future magazine outlets, but each one does something different and in their own way.

What is Paper offering compared to what The Daily Front Row is offering? Paper loves to make new compelling content as well as news – stuff you don’t already see in the news and TV. While The Daily Front Row creates stories off of current Fashion Week news as well as event interviews. A name like People’s Revolution and EMC Bowery – both PR firms – will read differently. Both run events and entertainment parties with higher names, however they do things their own way. Will you learn the same from each just because they are PR firms? Of course not. You’ll gain experience from both, but each PR firm is doing something completely different. You need to ask yourself that question. If you’re just sitting at a desk doing nothing compared to working with others and making schedules, one name will obviously taste better on paper.

Use this in your work field and even with people you meet. Whether it’s your friends, family, and even future relationships. People are going to always offer you something different from what someone else can offer you. Take what they give you and manifest it into yourself and your future. Because when you worked that fashion show in your local city and are applying to a company out in Los Angeles for a job, I can assure you that dressing models at your local show won’t read success on paper.

Thanks for reading everyone

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Mahipal SoCal - @mahipalsocal